We all know the importance of marketing, it’s the lifeblood of your brand. As a small business especially, nobody would know you exist if you didn’t claw your way to the top of the pyramid that is Google and scream about your products on social media. But as our attention span weakens and the British high street becomes more of a luxurious day out than an everyday adventure, in-store advertising is becoming ever more important.
Why is this?
Well, unlike traditional marketing which aims to raise brand awareness and bring feet through your door, in-store advertising aims to engage an audience who are already actively looking to buy. This is implemented through digital signage displays which advertise specific products, brands and promotions — allowing you to easily influence purchasing decisions in-store through eye-catching visuals and snappy sales jargon.
In-store advertising
In-store Digital Advertising is becoming more and more popular because we’re recognising the importance of conversing with our customers as they’re actively looking to make a purchase. This has been explored somewhat in the past with print advertising displays but with a new wave of digital signage available, taking control of in-store advertising is easier than ever before. Brands, whatever their size, are able to control and optimise what their customers see, and when and where they see it — making in-store advertising every marketers and mechanisers dream.
Here are just a few examples of Digital Signage Displays perfect for in-store advertising for retail…
- Hanging Double-Sided Window Display
- High Vibrance Android Advertising Displays
- Slimline Professional Advertising Display
- 58:9 Ultra-Wide Stretched Bar Monitors
- 23″ LCD Shelf Edge Touch Display
- Freestanding Non-Touch Android Outdoor Digital Poster
Window displays, point-of-sale displays, non-touch outdoor posters, and traditional advertising displays — we stock a wide range of digital signage options available to suit every size retail store. Displays can be remotely managed through our CMS Software, giving you ultimate control.
Why is it important?
In-store digital advertising doesn’t just create an experience for shoppers, but it allows you to tailor your massaging to specific customers. So, for example, in Tesco you may see display screens in the F&F section with striking advertisements that capture the attention of those looking to add a sprinkle of newness to their wardrobe. Similarly, LCD Shelf Edge Displays may be used in the alcohol section with videos that showcase the fresh opening of a beer. This will make customers crave a cold beer and will encourage them to make a purchase.
This modern take on advertising is becoming increasingly more important because it allows brands to reach a large and diverse audience, strengthen brand identity and most importantly, increase sales. Large retailers such as Asda and Tesco have recognised the potential of in-store advertising and are even selling in-store ad space to the brands they work with. So, what does the future hold when it comes to advertising through in-store digital signage? Will digital displays become even more advanced to bring the shopping experience to life?! Maybe this is a whole other blog!
Want to explore your in-store digital signage options with us? Contact our friendly and specialist sales team for advice!